The Demand Planning Academy of the Institute of Supply Chain Management is organizing two days Masterclass on Demand Planning and Forecasting in Bengaluru. This Masterclass will look at why some firms do better than others in terms of demand planning and forecasting. What are the basic tenets that are missing? What is required to make demand planning exercise successful?

Learning Objectives

  • How to develop an effective and realistic baseline forecast that drives better planning
  • What is the right forecasting model for your supply chain?
  • How to deal with different kinds of uncertainty while planning and forecasting.
  • Understanding variability and performance of the Forecast – Measuring Bias and Error.
  • Understanding Implied Volatility and its Implications for Supply Chain Planning
  • Analytics, Technology and Demand Planning
  • Shifting Global Trade patterns and Challenges for Demand Planners
  • Developing an IBP for your organisation Supply Planning Professional

Who Should Attend

  • Demand Planning Professionals
  • Head of Sales
  • Product Managers
  • Marketing Managers
  • Corporate Planners
  • Market Researchers
  • Analytics Professionals

Mode of Delivery

The Masterclass will follow the active learning concept – where Dr. Rakesh Singh leads the participants through the theoretical frameworks using case studies, thought provoking discussions. The participants will share their own challenges and the opportunities. The class will then link these frameworks to the participant’s real life challenges.

Detailed Course Content

  1. Understanding the four pillars of Demand Planning:
    • Forecasting Methods
    • Forecasting Performance
    • Forecast Management
    • Technology
  2. Forecast Modeling and Analysis: The basic framework
    • Understanding the need for different horizons of demand
    • forecasting, Planning and Integrated Business Planning
    • Objective of creating a rolling forecast
    • Identifying rolling plan horizon
    • Rolling forecast comparison period
    • Rolling plan as your baseline forecast
    • Tie your rolling plan to your strategic plan
  3. Basic introduction to Forecasting the supply chain
    In order to ensure optimal demand forecasting, manager must adapt to forecasting techniques that best suits your business requirements. The forecast
    manager must adapt to forecasting techniques that best suits your business requirements. The forecast should be operationally significant and strategically aligned. We will discuss eight variant of forecasting techniques that can improve your supply chain performance.

    • Time Series models
    • Causal and Predictive Analytics
    • Qualitative Forecasting

    As businesses possess multiple supply chain within themselves, we will discuss segmentation and splintering of demand as a strategy to understand the market.

  4. Understanding variability, Uncertainty and what you need to know about forecast accuracy
    • Basic data science tools to understand variability and forecastabilty of a Data series.
    • Using analysis to understand variability and uncertainty
    • Different ways of measuring forecast accuracy
    • Use of elasticities, coefficient of variance and predictive analytics in analyzing business driven variability
    • How to select and track the best forecast accuracy measure in order to guide forecast process improvement
  5. Gaining credibility through Root cause Analysis and exception handling. We will also discuss the use of Analytics in both sales forecasting and demand planning on one hand and how it is helpful in managing the impact of volatile external environment on the other hand.
  6. The final forecast Numbers
    • Peering into the future: Creating an agile demand planning organization through single number
    • Gaining acceptance from management: From unstructured to structured format.
    • Conducting sales and operations planning
    • Implementing a smart and agile demand planning outcomes.

Masterclass Leader

Dr. Rakesh Paras Singh is the Chairman and Dean of ISCM Demand Planning Academy, Mumbai. He is a global thought leader, author, researcher and consltant. He is Phd in Demand Planning. He has done tranning and consulting with various corporates like: Larsen and Toubro, Syngenta, Unilever, P & G, Damco, Agility, Cipla,Nivea, Godrej, Fiat, Pfizer, Mahindra Vehicle, and many others in the area of Demand Planning and Supply Chain.

Masterclass Fee

The investment for the Masterclass on Demand Planning & Forecasting is Rs. 30000 + 18% GST, (for 2 days, the fee includes study material, breakfast, lunch and high tea)

Become a Certified Demand Planner

Participants of the Masterclass have a unique opportunity to gain the Certified Demand Planning and Forecasting Professional tag by taking an exam at the end of the Masterclass. Eligibility – minimum two years work experience.



The Grand Magrath Hotel, Bengaluru

Bank Details for NEFT / Cheque deposit

Bank Account Title : Institute of Supply Chain and Management Pvt. Ltd.
Bank Name & Branch      :  Bank of Baroda, Sundernagar, Malad (W)
Branch A/c Type : Current
Account No. : 35020200000131
RTGS/NEFT IFSC Code :  BARB0SUNGOR (fifth character from left is zero)

Contact for More details

Sanjay Athavale | +91 91372 46407 |
Jesal Tanna | +91 8369646846 |
Sanjay  Gupta | +91 8446942500 |

Institute of Supply Chain and Managment Pvt. Ltd.
D 204, Riddhi Siddhi Complex, Prem Nagar,
Near BMC School, Off S. V. Road, Goregaon (West), Mumbai – 400062, Ph.:022 28742227/6757/7808

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Speaker Opportunities

To share your insights and opinions as a thought leader to the wider supply chain community

Delegate Registration

For networking and learning the emerging trends and next best practices in supply chain domain

Media partnership

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