Strategic Demand Planning and Forecasting,
17 October 2018


The Demand Planning Academy of the Institute of Supply Chain Management is organizing a one day Masterclass on Strategic Demand Planning and Forecasting in Dubai on the 26th September 2018. Demand planning excellence is the cornerstone of success. Demand planning ensures supply chain partners have confidence in the numbers and align them with organization’s strategy. All functions, from sales and marketing to sourcing, manufacturing, and distribution feel the impact of the demand plan. It can balance inventory levels with costs and lead to higher customer satisfaction and profits. At the same time, continuous improvement in demand planning and forecasting is a must for companies using supply chain as a source of competitive advantage. This master class will look at why some firms do better than others in terms of demand planning and forecasting. What are the basic tenets that are missing? What is required to make demand planning exercise successful?

Learning objectives

Dubai is the gateway to MENA region, and a global trade hub. Apart from the local factors, global trade patterns dominate the demand –supply scenario here. At this masterclass you will learn about:

  • How to develop an effective and realistic baseline forecast that drives better planning
  • What is the right forecasting model for your supply chain?
  • How to deal with different kinds of uncertainty while planning and forecasting.
  • Understanding variability and performance of the Forecast – Measuring Bias and Error.
  • Understanding Implied Volatility and its Implications for Supply Chain Planning
  • l Analytics, Technology and Demand Planning
  • l Shifting Global Trade patterns and Challenges for Demand Planners

Who Should Attend

CMO/ CSCO/ Demand Planning Professionals/ CFO/COO/ Head of Sales/ Product Managers/ Marketing Managers/ Business Managers/ Corporate Planners/ Market Researchers/ Utility Forecasters/Analytics Professionals will find this masterclass very useful.

Detailed Course Content

  1. 01Understanding the four pillars of Demand Planning:
    • Forecasting Methods
    • Forecasting Performance
    • Forecast Management
    • Technology
  2. 02 Forecast Modeling and Analysis: The basic framework
    • Understanding the need for different horizons of demand forecasting, Planning and Integrated Business Planning
    • Understanding the need for a system
    • Objective of creating a rolling forecast
    • Identifying rolling plan horizon
    • Rolling forecast comparison period
    • Rolling plan as your baseline forecast
    • Tie your rolling plan to your strategic plan
  3. 03Basic introduction to Forecasting the supply chain (In order to ensure optimal demand forecasting, manager must adapt to forecasting techniques that best suits your business requirements. The forecast should be operationally significant and strategically aligned. We will discuss eight variant of forecasting techniques that can improve your supply chain performance.)
    • Time Series models
    • Causal and Predictive Analytics
    • Qualitative Forecasting
  4. 04Understanding variability, Uncertainty and what you need to know about forecast accuracy (As businesses possess multiple supply chain within themselves, we will discuss segmentation and splintering of demand as a strategy to understand the market.)
    • Basic data science tools to understand variability and forecastabilty of a Data series.
    • Using analysis to understand variability and uncertainty
    • Different ways of measuring forecast accuracy
    • Use of elasticities, coefficient of variance and predictive analytics in analyzing business driven variability
    • How to select and track the best forecast accuracy measure in order to guide forecast process improvement
  5. 05Gaining credibility through Root cause Analysis and exception handling. We will also discuss the use of Analytics in both sales forecasting and demand planning on one hand and how it is helpful in managing the impact of volatile external environment on your forecast by using variants of regression Model
  6. 06The final forecast Numbers
    • Peering into the future: Creating an agile demand planning organization through single number
    • Gaining acceptance from management: From unstructured to structured format.
    • Conducting sales and operations planning
    • Implementing a smart and agile demand planning outcomes.

Mode of Delivery

The Masterclass will follow the active learning concept – where Dr. Rakesh Singh leads the participants through the theoretical frameworks using case studies, thought provoking discussions. The participants will share their own challenges and the opportunities. The class will then link these frameworks to the participant’s real life challenges.

Masterclass Leader

Dr. Rakesh Paras Singh is the Chairman and Dean of ISCM Demand Planning Academy, Mumbai. He is a global thought leader, author, researcher and consltant. He is Phd in Demand Planning. He has done tranning and consulting with various corporates like: Larsen and Toubro, Syngenta, Unilever, P & G, Damco, Agility, Cipla,Nivea, Godrej, Fiat, Pfizer, Mahindra Vehicle, and many others in the area of Demand Planning and Supply Chain.



Newstead Management Lab, Knowledge Village, Dubai

Registration Details

The investment for the Masterclass on Strategic Demand Planning & Forecasting is USD 480/-. The investment includes reading material and notes.

Cheque/DD should be payable in the name of “Newstead Management Training Centre FZ LLC”, UAE.
Mode of Payment: Cheque or NEFT
Bank Details:

Bank Name : Emirates Islamic

A/C Number : 3708281785501

Name : Newstead Management Training Centre FZ LLC

IBAN NUMBER : AE220340003708281785501